I’m a marketing and communications strategist with over 20 years international experience in the information technology, media and publishing, tourism, and health and wellness sectors.
With expertise in traditional, digital and content marketing, corporate communications, public relations, investor relations, internal communications, social media, writing and photography, I passionately support the organisations and clients I serve, by developing creative marketing strategies and compelling communications which generate measurable results.
I love devising the big ideas as much as I love “getting my hands dirty” and executing plans.
As a creative entrepreneur, I identify opportunities for revenue generation and process improvement.
As a networker, I love meeting and connecting with people. I have lived and worked in Australia and the UK, and have been fortunate to have travelled to 50 countries. I have worked with teams and colleagues in just about every time zone possible, and feel it’s as imperative to be able to build and maintain business relationships online, as it is in person.
Throughout my career, I have observed that the most successful business initiatives are achieved by implementing a holistic marketing and communications program, where the message is consistent across all mediums.
Having worked through the evolution of traditional marketing to the contemporary inbound marketing approach, I draw from years of formal studies and specialist experience in each of the key disciplines, to create compelling communications to achieve business outcomes.
My current view of marketing is underpinned by the reality that (useful) content is king. The businesses who succeed in the future, will be those who adopt a truly social, integrated marketing approach driven by professionallly written and graphically dynamic content.
Please get in touch if you would like to discuss how I can assist your business.
