Melanie Surplice

Marketing and Communications Strategist

  • About
  • Resume
  • Qualifications
  • Services
  • Contact

Corporate Communications

1 June, 2016 by Melanie Surplice

Melanie Coppola - Corporate Communications Expert

I have broad corporate communications experience, with specific experience in public relations, investor relations and internal communications. I work effectively and professionally with executives and colleagues at every level, media, analysts, investors, agencies, suppliers and other key stakeholders.

Public relations

I have over 10 years experience in global public relations, both in-house and agency side; including developing and implementing global and local PR campaigns, managing geographically dispersed external agencies and PR teams; media, analyst and community relations, CEO and executive support, reputation and crisis management, message development, award submissions and speaking engagements.

Amongst other projects, I have managed or provided support for the external communications surrounding public listings, company acquisitions, executive departures, redundancies and numerous strategic product launches.

  • Researched, evaluated and onboarded a new specialist Tech PR agency to better serve TechnologyOne’s future PR requirements in Australia and New Zealand.
  • Raised awareness of my own marketing consultancy, Revive securing media coverage and placed articles in industry association journals.
  • Secured regular speaking opportunities at massage schools and other industry events as a way of building my personal brand while I ran Revive Holistic Marketing.
  • My PR initiatives saw Factiva’s UK, French and German media coverage double each year in 2005 and 2006. The quality of coverage also improved, with a higher percentage of thought-leadership pieces, including features and by-lined articles, successfully placed each year.
  • Spearheaded global Factiva Indexes initiatives, launching them into the UK, Europe and Asia Pacific. Coverage generated from these initiatives represented 15% of Factiva’s global coverage in 2005 and 20% of coverage in 2006; with 80% of this coverage being in Tier 1 business and trade media.
  • Was awarded the Factiva Circle of Excellence Award, the highest global employee recognition award, in September 2006. My work on Factiva Indexes was specifically recognised in this peer-nominated award.
  • Developed, wrote and placed numerous bylined articles on behalf of executives at Integrated Research, Oracle Australia, Toshiba Australia, Factiva, to drive thought leadership.

 

Investor relations

I have 2 years investor relations experience at TechnologyOne (ASX: TNE), Australia’s largest enterprise software company and a member of the ASX-200. I also provided communications support at Integrated Research (ASX: IRI) during the company’s ASX listing in 2000.

  • Successfully lead the Investor Relations function to meet all legal and regulatory commitments.
  • Developed financial communications and related ASX announcements.
  • Oversaw production of two sets of annual and half year reports.
  • Managed investor and analyst communications and inbound enquiries.
  • Coordinated Annual General Meetings and results roadshows.

 

Internal communications

Virtually all of my marketing and public relations roles have involved an internal communications component, whether I have developed the internal comms myself, or have worked closely with a dedicated internal comms team. Projects for which I have managed internal communications include: acquisitions, redundancies, office moves, system changes, product launches, fundraising, community projects and general change management. Some key projects include:

  • Assisted in the design, delivery and rollout of a half-day messaging workshop which now forms part of TechnologyOne’s Orientation Week.
  • Managed the in-house team which designed and developed TechnologyOne’s new corporate Intranet; developed ongoing content strategy for the Intranet.
  • Oversaw the redevelopment of “TechnologyOne TV”, which pushes content out to internal screens in 14 locations throughout Australia and New Zealand; decentralised updating processes, which removed single points of failure and resulted in far more timely updates.
  • Managed the team which coordinated an annual internal fundraising appeal, raising over $55,000 including company matched donations.
  • Provided communications support to the Internal Communications team at Factiva during Dow Jones’ buyout of Factiva from Reuters.

 

Key skills

  • Demonstrated ability to develop targeted communications and all of the relevant elements to inform and engage key stakeholders
  • Understanding of various communications channels and tools to ensure messages are delivered with maximum consistency and impact
  • Ability to develop and align internal and external messages to deliver desired business outcomes
  • Ability to guide and advise executive and senior stakeholders to enhance leadership communications and effectiveness
  • Ability to provide advice about potential communication solutions and experience in briefing, managing and supervising suppliers
  • Development of executive presentations, speeches and briefing documents
  • Paid freelance writing experience both for publications and clients
  • Ability to write for all mediums including print, online, multimedia
  • Post graduate qualifications in journalism

Filed Under: Featured Tagged With: corporate communications, internal communications, investor relations, public relations

Subscribe to receive updates

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Let’s Tweet!

Tweets by @MelJSurplice

Melanie Surplice - Copyblogger Certified Content Marketer

Melanie Surplice - HubSpot Certified Inbound Marketer

Melanie Surplice - Australian Marketing Institute Certified Practising Marketer

I’m Speaking at WordCamp Brisbane 2017

Check out Surplice of Spirit!

Check out A Surplice of Spirit. I started this online business in January 2016 to combine my love of marketing, writing and photography, with my passion for crystals.

On this site, I write about and sell crystals, cards and all things mystical.

A Surplice of Spirit by Melanie Surplice

Connect with me

LinkedIn: Melanie Surplice
Twitter: @MelJSurplice
Facebook: Surplice of Spirit Pinterest: Melanie Surplice Instagram: @SurpliceofSpirit

Copyright © 2021 · Modern Portfolio Pro Theme on Genesis Framework · WordPress · Log in