Welcome to Edition #4 of the Weekly Wrap. Each week, I feature awesome content that I’ve spied round the Interwebs. I include gems and snippets about various aspects of marketing, social media and visual communications that have inspired, informed or entertained me.
I love this quote from T.S. Eliot, “Every moment is a fresh beginning”. For me it’s about embracing new beginnings, and remembering that at every moment we get to choose how we want our next day, week and life to look. What are you going to begin anew today?
Meanwhile, I shot this beautiful orchid one afternoon in my light tent in a side by side shoot-off between my Canon 5D Mark II and Canon Powershot G12 – this is the shot from my trusty little G12 ‘point and shoot’. I adore the colours and detail in tropical flowers.
I’m reading about:
- 12 Social Media Marketing Trends for Small Business by Suzanne Delzio via Social Media Examiner (@smexaminer) – great analysis from Social Media Examiner’s seventh annual Social Media Marketing Industry Report. The articles reports on key findings from the survey of 3,720 marketers, business owners and solopreneurs, looking at which are the most frequently used social platforms, the types of content being used and the challenges facing small business owners today. “Even though “increased exposure” is more difficult to measure than a metric like traffic or bounce rate, marketers and small business owners rank it the number-one benefit of marketing on social media,” the report found.
- What the Machines Can and Can’t Do for Your Content Marketing by Melissa Laksy (@lafsky) – great article about where and how tools can add value in your content marketing initiatives. But ultimately humans are still needed, for now at least.
- How To Use Google Docs To Simplify Your Blogging And Marketing by Julie Neidlinger (@julieneidlinger) – I completely agree! I have been using Google Docs for nearly two years and it’s an excellent free, portable tool that’s ideal for keeping your blogging (or other) notes in one place. I use a new Google Doc for each blog post, and I link each completed post to my blog post inventory in Google Sheets. I absolutely love that I can add ideas and research to my draft blog posts on the fly from my phone. At work, we also take advantage of the excellent collaboration features of Google Docs when we’re creating content such as press releases, case studies, feature articles and pretty much any kind of content. It saves huge amounts of time and saves pfaffing around with attachments.
- Dozens of hot air balloons filling London skies look like straight from a postcard – I loved these gorgeous images of 40 hot air balloons over London. Blue skies and balloons over London skies? Not something you see very often…
About reading, and why regular readers can drive success in their career and life. I also just put the finishing touches on my free eBook, which outlines the 50 marketing, writing, productivity, personal and career development books that have influenced me over the last 20 years. Head on over to www.highflyingmarketers.com if you would like a free copy.
I’m listening to:
An inspiring Smart Passive Income (SPI) podcast about a first-timer’s $130,208 product launch. For anyone considering developing an online course or membership site, this edition discusses in detail, how writer Nick Stephenson, took massive action after listening to an older SPI podcast with David Siteman Garland, about creating online courses. Stephenson signed up for and completed Siteman Garland’s online program, then went on to develop and launch his own – with impressive results.
Pat Flynn’s Smart Passive Income is one of my favourite podcasts, and I listen to it weekly. I have picked up plenty of tips and hacks over the 18 months I’ve been listening to this inspiring entrepreneur, and he’s always across the latest influencers, programs and tools in the online marketing space. If you have any interest in walking down the path of entrepreneurship, I highly recommend this podcast.
Since using Board Booster, I’ve seen a 98% increase in the number of people who see and engage with pins posted by the Highflying Marketers account, and a 422% increase in the number of daily impressions of pins from www.highflyingmarketers.com. The BoardBooster process is largely automated, which means I can virtually “set and forget” my Pinterest activity, except for a bit of maintenance each week.
I’m finding that Board Booster is a great way of promoting my blog and raising awareness of the Highflying Marketers brand, and am looking forward to seeing how the numbers improve over time.
I’m looking forward to:
My second long weekend in a row – this time for a family reunion at the beautiful Jimmy’s Beach in Northern New South Wales. It’s going to be *chilly* by the water, but I can’t wait to catch up with my extended family.
I hope you have a great week!