Welcome to Edition #3 of the Weekly Wrap. Each week, I feature awesome content that I’ve spied round the Interwebs. I include gems and snippets about various aspects of marketing, social media and visual communications that have either inspired, informed or entertained me.
This quote from Deepak Chopra, “In the midst of movement and chaos, keep stillness inside of you” really resonated with me during what has been a busy week. No matter how frantic life gets, we can always choose to tap into the stillness that lies within us. Whether it’s by meditating, going for an early morning walk or simply just sitting quietly with a cuppa, don’t forget to visit your stillness every now and then!
Meanwhile, this is one of my favourite images from a trip to the Great Ocean Road a few years ago. It was all shot entirely in camera using the onboard colour filters. Gotta love a good waterfall!
I’m reading about:
- 5 Takeaways for Content Marketers From Mary Meeker’s Internet Trends Report by Dillon Baker (@dillonmbaker) – Mary Meeker has been releasing reports about the state of play of the Internet since 1995. With over 197 slides, this reports is epic! Contently pulled out some key takeaways, including the growing importance of video, and specifically vertical video, the rise and rise of chat apps like Snapchat and the increasing interest in visual content. It’s a fascinating read!
- What Makes the Difference Between Success and Failure Online? by Sonia Simone (@soniasimone) – A great article about the realities of starting and building an online business, and why most businesses fail. The article links to a free webinar on 16 June, “The 3 reasons people fail when creating products.”
- Seven Tips for Developing Good, Relevant, and Actually Interesting Content by Sarah Bricker (@sbrix13) – A helpful article about the value of discovery meetings, industry research, content calendars, monthly check ups, keywords, customer feedback and change. “If you are spending time each month doing research, you should never be short of content ideas to work with.”
Photography, video and visual communication
- Why Instagram should be part of every business by Grant Munro (@gmunro123) – “Instagram users aren’t just browsing through the endless content; they’re using it to discover new products and brands. In fact, 47 percent of Instagram users rank the platform in their top 10 channels used for product discovery.”
- A 6-point checklist for creating online visuals by Sabrina Turman (@sabrinaturman) – “For starters, visuals boost retention rates by 42 percent, so if you want your brand to be remembered on social media, use images—but not just any images.” Read more about how to create high impact images for your business.
- Oops: An Epic Drone Shot with a Surprise Ending – This video by aerial photographer Daniel Peckham, who was shooting beautiful footage over the Pacific Ocean came to a sudden and amusing end. It made me laugh out loud!
About some of my favourite, must-have, apps, tools and resources to save time and sanity. Some are free, some are paid, but they are all invaluable in helping me organise my life, work, social media accounts and websites. You might find them useful too!
I’m listening to:
How to Live-Tweet an Event to Help Your Business by Liz Azyan (@Liz_Azyan) – this 7-minute podcast is one of the most helpful podcasts I’ve ever heard. Having live-tweeted the WordCamp event last weekend (see below), I’d have loved to have discovered this gem beforehand – but I will certainly be putting into practice some of Liz’s advice before the next event or conference I live tweet from.
SO MUCH about the WordPress platform! As I mentioned in my last post, I spent the weekend at WordCamp Brisbane 2015, a love-in for all things WordPress.
WordCamps are run in other states and around the world, but this was Brisbane’s first. I had no idea what to expect, and was blown away by the organisation, quality of speakers and camaraderie amongst the WordPress community. There was a mix of developers, designers, users and business people, which made for excellent networking. Saturday night’s drinkies were pretty good too!
I live tweeted from the event, so you can check out my @meljcoppola Twitter account or you can search through the #WCBNE hashtag to see all tweets from the conference. Regular WordPress meetups are run around the country – check out MeetUp.com to find your nearest WordPress group. I’m most definitely a WordCamp convert and can’t wait for the next event.
Here’s a little SlideShare summary of my favourite insights from the weekend.
I’m looking forward to:
Using this long weekend to catch up on some sleep, and do some planning work around some exciting content development projects I’m working on. More details on that shortly!
I hope you have a great week!